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The WordPress AI Assistant is now available on WordPress.com.
If you’ve used our AI website builder, you already know how easy it is to create a full site by having a conversation. Now, that same intelligence stays with you inside the editor and Media Library.
Unlike standalone AI tools, the WordPress AI Assistant works inside your site. It understands your content and layout and can take action where you’re already building — no copy-pasting, no prompt engineering, and no code to figure out what to do with.
Sites on WordPress.com’s Business or Commerce plans can now opt into the WordPress AI Assistant at no extra cost.
The new AI assistant will show up in a few places within your WordPress experience once enabled on each of your sites:

Get help with site-wide structure and design decisions, as well as content editing and refinement without leaving the editor. You can adjust layouts, styles, and patterns on your posts and pages just by talking — and see changes take shape as you work.
You can ask it to:

Create and edit images directly in your Media Library. The AI assistant helps you generate new visuals or make targeted edits to existing images, so your media stays consistent with your site’s look and brand. You can specify aspect ratios and image styles to have even more control over the final look.
This feature uses the latest Nano Banana models, bringing you added value without needing other subscriptions.
In your Media Library, click the “Generate Image” button. You can ask the assistant things like:

The block notes feature introduced in WordPress 6.9 lets you collaborate with teammates directly in the editor. The WordPress AI Assistant extends that same workflow with AI: ask questions in block notes and get answers with your content as context, including relevant links and info from external sources:
The WordPress AI Assistant works right inside WordPress, so you get help exactly where you’re building, writing, and editing.
You can opt-in in just a few clicks:

Alternatively, if you purchase a site built with our AI website builder, the AI assistant will be enabled automatically, regardless of which plan you choose.
Note that the AI assistant works best with block themes. If you’re using a classic theme, the AI assistant won’t appear in the editor. However, you can still generate and edit AI images in the Media Library.
Most tools stop after generating a site. Others give you a single chat box isolated from your workflow or one-off code you need to know what to do with.
The WordPress AI Assistant works inside your actual site, helping adjust blocks, shape layouts, write content, and guide decisions.
This is WordPress, now with intelligence built in — ready to help you create, design, and grow faster than ever. And just one of the many ways WordPress.com users will be empowered by AI this year.
AI search tools such as ChatGPT and Google’s AI Mode are changing how people find content.
The good news? Your WordPress site can show up in both traditional Google results and AI-generated answers with a few practical tweaks.
In fact, most of what AI systems need already exists in WordPress — if you structure and use it properly.
This guide shows you how to optimize your WordPress site for AI search with nine simple steps.
Start each section with the main point, then add supporting details when creating content for your website.
AI systems extract information by scanning for direct answers and clear patterns. When you lead with the answer and use structured formatting, AI can quickly identify, extract, and cite your content.
Here’s an example of this answer-first approach: a question-based heading followed by a paragraph that starts with the most relevant details, then adds more context later.


Group related content into clear topic areas to demonstrate authority, and explicitly name the people, brands, tools, and concepts you’re discussing.
Entities are the specific elements AI systems look for to understand meaning and context, such as “Monday.com” as a product, “remote teams” as a concept, or “integrations” as a feature category.
When you organize website content around these entities and use consistent terminology, AI can map relationships between topics and understand your expertise.

Source: Ninja Promo


Add schema markup (structured data) — code that labels what type of content you’re publishing — to tell search engines and AI systems exactly what your pages are about.
For example, you can mark a page as a recipe, product review, or local business listing.

Schema isn’t a magic bullet (few things in SEO/GEO are), but it can help AI better understand your WordPress site and pages.
For example, a recent Semrush study found a correlation between schema use and AI citations, likely because schema adds context and credibility that AI systems can analyze.

Add FAQ sections with clear question-and-answer pairs that AI systems can easily extract and quote.
FAQs work well for AI search because they mirror how people ask questions conversationally. They also let you control how your answers are framed and presented.
For example, you can use FAQs to communicate your brand positioning in a structured way, such as in this article about picking a cloud GPU provider:


Add author information, credentials, and original thoughts to your website content so readers and AI tools know who wrote it and why they’re credible.
When you clearly show practical experience and expertise — what Google calls E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) — both search engines and AI tools are more likely to trust and cite your content.
For example, DigitalOcean published original research testing AI detector accuracy on its company blog. It became one of the company’s top traffic drivers and eventually earned a citation from Cornell University.


For example, iFixit — an e-commerce and how-to site — extensively highlights the expertise of its writers:

This helps users trust the site when getting tips on fixing their electronics and sends positive signals to AI search engines.
Create clear, comprehensive About and Contact pages so visitors and AI systems can verify that you’re legitimate.
AI doesn’t just evaluate individual posts — it looks at your entire WordPress site to determine if you’re a trustworthy source.
Websites with transparent information about who runs them, how to reach them, and what they stand for earn more trust from both readers and search engines.
Here’s another great example of the About Us page from iFixit:


Pro tip: Your WordPress site’s trustworthiness also stems from external signals. To prove to AI search engines and Google that you’re credible, you need mentions and backlinks from outside sources, such as guest posts, media coverage, content creators, partners, and community platforms like Reddit.
If you run a local business, add location details, business hours, and customer reviews to show you’re a real, legitimate company.
Local business information strengthens trust for both physical storefronts and service-based businesses.
When AI search tools see consistent contact details, genuine reviews, and clear location data, they’re more confident mentioning your brand.
For example, here’s how Cha Cha Matcha showcases its address and other details on its website:



Remove technical barriers so search engines and AI tools can find and index your content.
For example, if your site blocks crawlers, loads slowly, or isn’t indexed, even great content stays invisible.
Reliable WordPress hosting solves most of these issues automatically by maintaining site speed, enforcing HTTPS, and ensuring reliable uptime.
Tip: For the best foundation, invest in a WordPress host that prioritizes performance and security. Managed WordPress hosting on WordPress.com includes caching, automated software updates, security, and performance optimization.
Tip: AI search relies on standard indexing, so avoid blocking AI bots unless the content is proprietary, paywalled, or sensitive. You can use the Block AI Crawlers plugin or Better Robots TXT plugin if needed.
Add images, diagrams, and screenshots that help readers understand your content, not just decorative stock photos.
Clear, explanatory visuals make complex topics easier to grasp. AI systems are also moving toward multimodal search, meaning they’ll increasingly interpret visual content directly.
For example, this article on how to use Google Colab for non-developers includes step-by-step screenshots that walk readers through the entire process:



An llms.txt file is an experimental way to tell AI tools which pages on your site matter most, such as your best guides, category hubs, and About page.
This isn’t a requirement, and AI systems aren’t obligated to follow it. Think of it like the early days of robots.txt — a suggestion, not a control mechanism.
Here’s how to do it in WordPress:
We explored the core steps to make your WordPress site visible in AI search: clear structure, credible authorship, organized content, and strong technical foundations.
Start with steps 1–5, then expand as you grow. The sooner you adapt to AI-driven search, the stronger your long-term visibility will be.
You don’t need a new strategy — just a more intentional approach. When your expertise is clear and your site is technically sound, AI systems can better understand and surface your content.
WordPress.com further supports this with secure managed hosting and publishing tools built for performance and reliability.
AI is reshaping how people create websites.
Today, we’re releasing new Skills and a Claude Cowork plugin designed for vibe coders and anyone who wants to create WordPress themes, generate sites, and experiment with AI-assisted development. You’ll find that you don’t need to be technical at all.
These tools are in rapid development and changing constantly, but we wanted to get them into your hands now.
We believe this is where site building is headed.

This new Claude Cowork plugin turns a conversation with Claude into a fully built WordPress site. Describe what you want, and it creates a complete block theme and deploys it to a local site running in WordPress Studio.
For example:
/create-site A website for my fitness coaching business. I help busy professionals get strong without living at the gym. I want to book discovery calls and share workout tips.
Claude kicks off by asking you about your site and then provides multiple design options. Iterate until you are happy, and then a few minutes later, you have a full WordPress block theme.
WordPress Studio provides you with a preview link you can send to anyone, and it also allows you to easily sync your completed site with WordPress.com.
There are two parts to set up: WordPress Studio (which runs your site locally) and the Cowork plugin (which generates the theme). The whole process takes about 10 minutes.
First, download and install WordPress Studio (macOS only for now). Open Studio, go to Settings → Preferences, and click “Enable the studio command in the terminal.”
Then open your terminal and run:
studio --version
This confirms it’s working.
Next, connect Studio to Claude Desktop so Claude can create and manage your local WordPress sites.
In Claude Desktop, go to Settings → Developer → Edit Config, and add the following to your configuration file:
{"mcpServers": {"wordpress-studio-mcp-server": {"command": "node","args": ["/ABSOLUTE/PATH/TO/wordpress-studio-mcp-server/dist/index.js"]}}}
From here, replace /ABSOLUTE/PATH/TO/ with the actual path where you cloned the wordpress-agent-skills repo on your computer. For example:
/Users/yourname/projects/wordpress-agent-skills/studio-mcp/dist/index.js
Quit Claude Desktop and reopen it.
Finally, install the Cowork plugin. In Cowork, open the plugins menu at the bottom of the left sidebar, select Add to marketplace from GitHub, and paste:
https://github.com/Automattic/wordpress-agent-skills
Install the Create WP Site plugin.
That’s it.
Run the /create-site command in Cowork (or select it from the plugins menu) and describe the site you want to build.
*Note: This is a developer preview. Things will break, and results will vary. That’s expected — we’re sharing it early because we want your feedback. If you run into issues, file them on GitHub.
Alongside the plugin, we’re sharing the Skills that make it work. Skills are reusable instruction sets that teach AI assistants how to perform specific tasks — think of them as the next evolution of prompts.
We have skills for:
The best part is you can use these Skills just about anywhere, including ChatGPT, Codex, or your favorite vibe coding tool.
These Skills are in active development and changing weekly. But they’re already producing themes worth shipping, and we expect results to only improve.
We’re in a significant period of change. There’s uncertainty. But there’s also opportunity, especially for site builders willing to experiment.
Try the new tools. Break them. Tell us what’s missing. Help us make them better.
We have the hosting solutions to make it easy to take your AI-created sites and share them with the world.
And watch this space. Claude Cowork is just the start; we want to help you build WordPress sites with your AI agent of choice.
Want to build WordPress plugins using AI?
This guide shows you how to set up Claude Code and WordPress Studio to create working plugins with text prompts.
Claude Code is Anthropic’s AI coding assistant. WordPress Studio is a free local WordPress environment. Together, they let you go from idea to a working plugin in minutes — no deep coding knowledge required.
This walkthrough covers the complete setup and shows you how to build your first plugin.
Head to Claude Code and sign up for an account — you can choose any paid plan available.
Run the native installer from the setup page and follow the on-screen instructions to complete the installation.
The installation runs for a minute or two. When it finishes, Claude Code is ready to use.

Download WordPress Studio — it’s completely free and works on both Mac and Windows.
Install it, then create a new site. Give it any name you want — e.g., “My WordPress Website” works fine.

Because Studio runs locally on your computer, everything you build stays safely contained on your machine — so you can experiment with AI-generated plugins without risking a live website.
Using the Open in… options on the Overview tab in Studio, click Terminal. This will open a terminal window at your project file’s location.

Then, type claude. If it’s your first time, you’ll be prompted to log in to your Claude account and confirm that you trust the files in this folder.
Click Enter/Return on your keyboard to trust the folder, and you’ll see the welcome message.

In the Claude terminal, describe what you want. Give it some context about where you are and what you need. For example:
“We are in the root of the WordPress site folder. I want a simple plugin that prints out ‘Hello [Your Name]’ in the admin of the site.”

From here, Claude will ask some follow-up questions, create a plugin folder, and generate the complete plugin file with proper WordPress structure.

Go back to WordPress Studio and open your WordPress admin. Navigate to Plugins, find your new plugin, and activate it.

If the plugin works correctly, your custom message will appear at the top of the admin area — in our case, “Hello Nick” shows up as an admin notice.
If you haven’t changed your name, you may see it say “Hello admin.” Simply go to your Users list and change the name of your default user.

This is the simplest plugin possible, but it shows how fast you can build with Claude and WordPress.
From here, you can add more features.
Go back to the Terminal in your editor and ask Claude to add new functionality — settings pages, custom blocks, whatever you need.
As with any AI tool, experimenting with prompting will help you achieve better results:
Telex is another unique tool that helps you generate WordPress blocks with AI — and it’s completely free to use.
Just describe what WordPress block you want, and Telex builds it with a live preview in WordPress Playground.

Test it, refine it with follow-up prompts, then download it as a plugin and install it on your WordPress site.

You now have an AI-powered setup for building plugins for your WordPress site.
Start simple, then tackle more complex projects as you get comfortable.
And if you build something fun, share it in the comments — we’d love to see what you make.
Web hosting provides an online environment for running your website. WordPress hosting optimizes your environment so WordPress websites can operate at their best.
WordPress hosting is often the better choice if your site runs on WordPress, while general web hosting makes more sense if you plan to use other platforms or need a more open setup.
In this guide, we compare WordPress hosting with general web hosting and explain when each option makes sense based on your skills, needs, and budget.
The main difference is that WordPress hosting is optimized for WordPress with minimal setup, while general web hosting is more flexible, supports multiple platforms, and requires more manual configuration.
Here’s how they compare:
| WordPress hosting | General web hosting | |
| Installation and setup | Experience one-click installation or preinstalled WordPress, which often includes hassle-free WordPress-to-WordPress migrations. | It may offer one-click solutions, or you may have to install and set up WordPress manually. |
| Ease of use | Use custom hosting dashboards to simplify site administration. | It requires third-party control panels like cPanel or Plesk, which may include tools you don’t need. |
| Performance | Optimized specifically for WordPress with fast, high-performance CPUs, global caching, and CDNs. | It may include speed optimization, but you have to configure your own settings and WordPress-specific performance improvements. |
| Updates | Get automatic updates to WordPress core and components. | You are responsible for website updates. |
| Backups | Take advantage of real-time automated backups and one-click restore, depending on your plan. | You may have to set up your own backup solution. |
| Security | Security hardening and systems are primed for specific WordPress attack vectors and vulnerabilities. | Standard server‑level security is provided, but you are responsible for securing the WordPress application itself. |
| Scalability | Automatic scaling of PHP workers accommodates increasing traffic. | Depending on the plan and provider, servers may not scale well for WordPress sites with high traffic. |
| Flexibility | It’s built specifically for WordPress, so it may not support other systems or setups. | It allows for various website setups, applications, and server configurations. |
| Limitations | It may limit certain plugins, themes, and features for security or performance reasons. | It offers generic configurations with no built-in optimizations. You can install and manage whatever elements you want — at your own risk. |
| Price | It might cost more because of premium systems and features. | This is often cheaper, but with fewer features and more hands-on management and responsibility. |
| Support | Expert support can troubleshoot specific WordPress errors and problems, as well as hosting issues. | General support is available for technical and account issues, but WordPress-specific guidance is limited. |
| Extra features and tools | Additional features like staging sites make running a WordPress site easier. | Extra features designed for WordPress are not included. |
General web hosting is a service that lets you set up any kind of website by storing your files on an online server where web browsers can find them.
It offers flexibility to build with WordPress or other software, but it requires hands-on setup, website maintenance, updates, and security.
You can choose from different hosting types based on how server resources are allocated:

With WordPress-specific hosting, everything from the server hardware to the software and features is designed precisely for WordPress.
You get the same server options as with general web hosting — shared, VPS, dedicated, and cloud — but they’re specific to WordPress.
With WordPress hosting, typically you can:
You can also go a step further with managed WordPress hosting, where the provider takes care of setup, updates, security, and ongoing maintenance for you.
Tip: Since WordPress can run on almost any server, many providers label their plans as “WordPress hosting” without actually optimizing them. It’s worth checking which WordPress-specific features are really included — or choosing a trusted hosting provider like WordPress.com instead.

WordPress hosting makes running a WordPress site easier. General web hosting might give you more freedom and lower costs, but you have to handle more of the setup and maintenance yourself.
WordPress hosting is a strong fit if you want speed, security, and less day-to-day work, but it’s not ideal if you plan to run anything beyond WordPress.
Pros
Cons
Standard web hosting is a better fit if you want to run multiple platforms or manage your server configuration yourself.
Pros
Cons
If you plan to stick with WordPress and don’t want to deal with technical setup, WordPress hosting makes more sense. If you want to use other platforms or keep your setup more open, general web hosting is the better fit.
If you’re just getting started, choosing the simpler option now can save you time and effort early on. For example, with managed WordPress hosting on WordPress.com:
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